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September 4, 2021

Porcelain Veneers: Then & Now

Filed under: Uncategorized — Dr. Donald Marks @ 11:14 pm
woman in 1920s smiling with champagne

Some of the characters in The Wizard of Oz may have been wearing porcelain veneers! That may seem surprising, but the first veneers were worn in Hollywood more than a decade before Dorothy and her friends debuted in 1939.

Very strong yet ultra-thin, porcelain veneers are designed to fit over the front portions of the teeth. Concealing a wide range of aesthetic flaws, they can bring beauty, balance, and symmetry back to a smile.

Keep reading to learn about the history of porcelain veneers and their evolution to remain a popular cosmetic dentistry treatment!


During this decade, Dr. Charles Pincus began to provide dental care for Hollywood’s elite. Many of these celebrities needed brighter, whiter smiles for their opportunities in cinema.

In 1928, Dr. Pincus found a way to fulfill this need. He attached acrylic material to the front surfaces of the teeth and temporarily held them in place with a special adhesive. These veneers only stayed in place for an hour or so and were removed when actors were finished filming their scenes.


Dentists began to realize the general public was interested in the benefits of veneers, as well. So, they fabricated veneers from porcelain and composite, as these materials were very natural-looking.

But bonding them successfully to teeth for more than one hour was quite challenging. So, veneers were not yet a realistic option for people interested in permanently improving their smiles.


In 1959, dental etching was invented. Dr. Michael Bunocore applied a slightly acidic solution to teeth to roughen the enamel. This created a stronger bonding surface for the veneers, and etching is still used regularly as part of numerous dental restorations and cosmetic procedures.

In 1982, the discoveries of Bunocore were combined with the research of Dr. J.R. Calamia and Dr. R.J. Simonsen. They introduced the idea of using dental etch and bonding resins to improve the longevity of porcelain veneers.

This was the first semi-permanent dental bonding treatment available. Using this method, most patients could retain their veneers for several years before they would require repair, reattachment, or replacement.

Modern Veneers

The etching and bonding techniques used by those three doctors of the past are still in use today. In addition, modern veneers are more stain-resistant and natural-looking than ever before to resemble healthy, natural smiles.

Veneers have become commonplace among celebrities. Jordyn Woods got veneers to fix the gap in her front teeth, while Hilary Duff addressed a chip in her front tooth caused by a microphone. George Clooney was known to grind his teeth, so he decided to purchase veneers.

Veneers may be all the rage among the rich and famous, but even as they continue to improve in quality, veneers are still a realistic option for you, as well. See your dentist for a consultation today!

About the Author

Dr. Donald Marks has called Pennsylvania home all his life and he appreciates the opportunity to serve patients in the State College community. While pursuing a dual major in biology and chemistry in college, Dr. Marks realized that dentistry was the right path for him. It would require extensive scientific knowledge, offer him the opportunity to work with his hands, and he’d be able to directly impact the quality of life for his patients. In the early 1990s, Dr. Marks moved to his current location and still enjoys being near the culture and energy of the Penn State campus. To schedule a consultation for porcelain veneers or to learn more about another dental service he offers, visit Dr. Marks’ website or call (814) 234-0329.

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